No no, I'm not talking about the Blackeyed Peas or the Pussycat Dolls, or the Fab5 or David Sedaris (which I'm quite excited about , btw) . I'm talking bigger!
I'm talking about those high-carb, melt-in-your-mouth, glazed Krispy Kreme doughnuts!
According to the PDI's Business section today, development rights for the Philippines was awarded to The Real American Doughnut Company, Inc. which is owned and operated by the principals of Max's. The first location is scheduled to open by the end of 2006 with approximately 30 in all to open in the next 5 years.
I was still living in London when KKD opened only their 2nd international branch inside Harrods in October of 2003 (first branch outside the US opened in Canada in 2001). I made a beeline for that exclusive building in Knightsbridge and wasn't surprised to see the queue snaking it's way through the food court.
Determined to have my first taste of the kremes that day I fell in line and waited. I didn't have to wait long. They were giving out FREE glazed doughnuts to those waiting in line! How nice of them.
I was not disappointed. They were exactly how I dreamt they would be. It was freshly baked, hot, taken straight out of the greasy conveyor belt and no sooner had it landed on my tongue did it dissolve into syrupy goodness. I was thinking of getting a half-dozen box, but after that experience, I ordered a dozen! (Nice marketing strategy there). Half of which were the original glazed and I sampled some of the flavored ones like chocolate iced glazed, maple iced, creme-filled and a few others I don't remember.
Kinda makes you wonder though. Why, after over 60 years of catering exclusively to the US market, are they suddenly sprouting around the world? Could it be that the Atkins and South Beach diet craze knocked them off their feet? I did read somewhere that KK's revenues dropped significantly following an announcement about the high trans fat contents in its recipes. So they are forced to venture into new, undiscerning markets.
Oh well, bring it on! This is going to be a major test of will power for me.